Skyfall Case Study

 vStars : Daniel Craig, Javier Bardem, Naomie Harris ( Daniel Craig- big budget actor that will attract a female audience as well as a male action loving audience. Javier Bardem will also attract a female audience, Spanish and oscar winning. Bond girls will attract male audience.)

 vGenre: Action, Adventure, Crime ( Big budget movies tend to be action and adventure.) 

 vProduction Company: Eon Productions, Metro Goldwyn-Mayer( metro Goldwyn-Mayer is a really popular company that has brought out many well received old films as well as new)

 vCertificate: 12A ( Attracts a very wide audience with men wanting James Bond's lifestyle, teenagers thinking he's cool and women thinking he's handsome.

 vMarketing: Trailers, Posters, Aftershave, Heineken advert, Video games ( A big franchise with it being the 23rd movie in the Bond's 50th anniversary, lots of this marketing builds up hype.)
     Release Date : 26 October 2012 ( near halloween so people have a half term/ holiday off, a good substitute if people don't feel like watching a halloween horror movie)

 vDomestic Total Gross: $248,219,280 ( Biggest selling UK film)

 vWorldwide Total: $871,219,280

 vRunning Time: 143 Mins

 vProduction Budget: $200,000,000

Clear title of the movie and the 007 icon makes it clear it is the next in the franchise.

Release Date, creates hype and is a good use of marketing.

Dust shows that it will be an action film, just because he’s well dressed doesn’t mean he’s afraid of getting dirty.

Production companies (that brought out other great movies).

Shirt and Cufflinks show Sophisticated side.

Gun shows danger and the typical James Bond weapon, means that the film may be gritty and there will be more gadgets.

Classic black and white background makes the text easier to read.

                                                          Trailer Analysis 

v First scene is M on the computer writing James Bond’s Obituary.

v James is shot and the plot is revealed about the agents being revealed. Then MI6 is blown up. Shows production company, Metro Goldwyn-Mayer.

v We also learn more about the film's plot from this trailer, specifically that M's much-speculated indiscretion involved a “judgment call” that resulted in the loss of some very important information - the names of every field agent working undercover. This information goes public, in a YouTube video, and we're guessing that leak directly leads to the line of coffins.

v “How much do you know about fear…. but not like this, not like him’. Javier’s character shows up. This is created fear and animosity. He sees MI6 as old-fashioned, and chastises M's deployment of Bond after the earlier events. “Mommy was very bad,” he asserts. There's an intriguing shot in the middle of the trailer where he's in a transparent holding cell, like Hannibal Lecter in Silence Of The Lambs, and he goads M, while Bond is present, by saying “The two survivors. This is what you made us.” We're left in the dark about that one, but we like the idea of a villain who can really get under the skin of our hero and his allies.

v The release date and title is shown at the end along with the choice to see it in Imax.